{"id":10670,"date":"2018-02-06T10:19:22","date_gmt":"2018-02-06T09:19:22","guid":{"rendered":"https:\/\/stage-fp.webenv.pl\/blog\/?p=10670"},"modified":"2020-10-13T10:55:09","modified_gmt":"2020-10-13T08:55:09","slug":"who-is-a-user-experience-designer","status":"publish","type":"post","link":"https:\/\/www.future-processing.com\/blog\/who-is-a-user-experience-designer\/","title":{"rendered":"Who is a User Experience Designer?"},"content":{"rendered":"<p>Nowadays users demand <strong>rich<\/strong> and<strong> interactive experience<\/strong> to really engage with the product.<\/p>\n<p>This results in the emergence of <strong>new design-related roles<\/strong> that aim to satisfy these needs, and consequently help to create cutting-edge solutions. <strong>User Experience (UX)<\/strong> is a trend on the rise, but what really hides behind the curtain? Let\u2019s find out!<\/p>\n<h3>Who is a User Experience Designer?<\/h3>\n<p>Most commonly, this role is described as follows:<\/p>\n<blockquote>\n<p>A user experience designer ensures that the final product meets the expectations of its recipients. Through various research methods, they identify the need for products and users\u2019 habits and challenges they face. Basing on collected data and good practices, a UX designer supports the process of building a product strategy focused on the user and designs a prototype, which is verified during usability tests.<\/p>\n<\/blockquote>\n<p>In a nutshell, <strong>user-centred design<\/strong> is the process of arranging <strong>how the product \u2018feels\u2019<\/strong>. Its goal is to provide experience that &#8211; according to Peter Morville, a UX pioneer &#8211; must be:<\/p>\n<ul>\n<li>useful<\/li>\n<li>usable<\/li>\n<li>desirable<\/li>\n<li>findable<\/li>\n<li>accessible<\/li>\n<li>credible<\/li>\n<li>valuable<\/li>\n<\/ul>\n<p>UX design process requires both the approach and the conscious <strong>focus on usability<\/strong> of the product and the pleasure consumers will derive from using it. UX designer must find and incorporate in the product answers to the following questions:<\/p>\n<ul>\n<li><strong>Why?<\/strong><\/li>\n<li><strong>What?<\/strong><\/li>\n<li><strong>How?<\/strong><\/li>\n<\/ul>\n<p>It involves discovering <strong>users\u2019 motivations<\/strong> and <strong>pain points<\/strong> to be used while inventing appropriate functional solutions to address them and designing the product in a logical way to create the meaningful experience.<\/p>\n<h3>User Experience Tools &amp; Techniques<\/h3>\n<p>On a daily basis, UX designer focuses on <strong>analysis<\/strong>, <strong>research<\/strong>, <strong>designing<\/strong> and <strong>testing<\/strong>. A variety of tools, methods, tricks and techniques are handy when it comes to creating user experience. From pen and paper, through post-its and web apps supporting the process, up to advanced illustrating programs \u2013 <strong>everything can bring you closer<\/strong> to the value you strive to design.<\/p>\n<p>Creating <strong>personas<\/strong> and customer <strong>journey maps<\/strong> are one of the most popular analysis techniques used by UX designers. In terms of user research, their job is based on conducting group and individual <strong>interviews<\/strong> or <strong>surveys<\/strong>, <strong>observing users<\/strong> in their real environment and setting the <strong>benchmarks<\/strong>.<\/p>\n<p>Preparing <strong>mock-ups<\/strong> of product interfaces and building interactive <strong>prototypes<\/strong> are also great ways to show how the final product may look like on early stages of the design process. Deliverables such as <strong>storyboards<\/strong>, <a href=\"https:\/\/slickplan.com\/\" rel=\"noopener\"><strong>sitemaps<\/strong><\/a>, <strong>wireframes<\/strong> are then tested and audited from the perspective of usability.<\/p>\n<h3>The benefits of user-centred design<\/h3>\n<p>There are numerous perks of adapting a user-centred approach. First and foremost \u2013 as the product is based on data rather than assumptions and predictions, you can be sure that it is <strong>meeting the actual needs<\/strong> of its users.<\/p>\n<p>Involving UX design in the project means <strong>better understanding<\/strong> of problems which results in improved quality and experience from using the product. In consequence, sales and conversion rate are boosted, costly redesign is avoided and the overall opportunity of <strong>market success<\/strong> increases.<\/p>\n<p>On the other hand, the absence of user-centred design in the project can be a serious risk. As the product does not provide its users with what they are looking for or does not meet their expectations, they lack motivation to use it. Moreover, bad design can <strong>confuse consumers<\/strong>, making them unable to use the solution, <strong>jeopardising the whole project<\/strong>.<\/p>\n<h3>UX vs UI<\/h3>\n<p>User experience, user interface, usability &#8211; what\u2019s the difference? Distinction between UX and UI is hard to notice and blurred. The major difference is that UX designers aim their attention at the <strong>overall feel<\/strong> of the product, and UI designers focus more on the <strong>layout<\/strong>.<\/p>\n<p>UX can be described as more <strong>analytical<\/strong>, whereas UI speaks more of a <strong>graphical<\/strong> language.<\/p>\n<p>Nevertheless, companies often combine these roles, as their <strong>responsibilities are shared<\/strong>.<\/p>\n<h3>The Take Away<\/h3>\n<p>Products meeting high UX standards are<strong> more likely to gain competitive advantage<\/strong>. The role of a UX designer in the project is very important, but it is crucial to remember that success of the final product is a combination of many factors, not just the usability alone.<\/p>\n<p>However, putting emphasis on <strong>user-centred design<\/strong> creates <strong>effective<\/strong> and <strong>attractive<\/strong> results that are liked and appreciated by the consumers.<\/p>\n\n<div class=\"b-button\">\n            <a class=\"o-button o-button--primary o-button--s o-button--icon-right\" href=\"https:\/\/www.future-processing.com\/software-services\/software-development-projects\/requirements-engineering\/\">\n            Discover the benefits of requirements analysis service\n            <svg class='o-icon o-icon--16 o-icon--calendartoday '>\n            <use xlink:href='#icon-16_calendar-today'><\/use>\n          <\/svg>\n                    <\/a>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the technology advances, the design of new solutions becomes more complex and in need to face constantly growing customer expectations.<\/p>\n","protected":false},"author":113,"featured_media":12879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[980],"tags":[],"coauthors":[1727],"class_list":["post-10670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-development"],"acf":{"reading-time":"4 min","show-toc-sublists":false,"image":null,"logo":null,"button1":{"button1_type":"","button":null},"button2":{"button2_type":"","button":null},"person":{"person_photo":null,"person_name":"","person_position":""}},"_links":{"self":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/10670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/comments?post=10670"}],"version-history":[{"count":0,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/posts\/10670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media\/12879"}],"wp:attachment":[{"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/media?parent=10670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/categories?post=10670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/tags?post=10670"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.future-processing.com\/blog\/wp-json\/wp\/v2\/coauthors?post=10670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}