{"id":22840,"date":"2022-10-18T10:00:00","date_gmt":"2022-10-18T08:00:00","guid":{"rendered":"https:\/\/stage-fp.webenv.pl\/blog\/?p=22840"},"modified":"2024-01-30T17:15:36","modified_gmt":"2024-01-30T16:15:36","slug":"the-product-culture-everything-you-must-know","status":"publish","type":"post","link":"https:\/\/www.future-processing.com\/blog\/the-product-culture-everything-you-must-know\/","title":{"rendered":"The Product Culture – everything you must know"},"content":{"rendered":"\n

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So, what is product culture<\/em>, exactly? <\/h2>\n\n\n\n

For us, \u201cproduct culture<\/em>\u201d describes the constant search for real value in whatever we are working on and always placing customer needs on top. <\/p>\n\n\n\n

However, this is not to say that we will blindly follow our customer\u2019s instructions to the letter.<\/strong> Instead, we focus more on discovering their needs, and helping them find an optimal solution based on a thorough and smart analysis.\u00a0<\/p>\n\n\n\n

And this includes a set of guiding principles that apply to everything we do. <\/p>\n\n\n\n


Strong product culture: 10 guidelines<\/h1>\n\n\n\n

Creating a strong product culture within an organisation isn\u2019t a walk in the park \u2014 very often, it requires changing a company\u2019s entire approach to work<\/strong> in order to achieve a shared vision and understanding of product development across different teams.\u00a0<\/p>\n\n\n\n

Ideally, product culture should be based on the following 10 points. <\/p>\n\n\n

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\n \n \"The <\/a>\n
Strong product culture: 10 guidelines<\/figcaption>\n <\/figure>\n \n
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\"The Strong product culture: 10 guidelines<\/figcaption>\n <\/figure>\n <\/div>\n <\/div>\n<\/div>\n <\/div>\n\n\n\n


1. Have a clear division of outputs and outcomes<\/h3>\n\n\n\n

Let\u2019s say you want to hang a family picture in your living room. In terms of output, your main goal would be to drill a hole and put a hook in it. But in terms of the outcome, your goal would be to remind yourself of good times with your family every time you look at the photo. <\/p>\n\n\n\n

See the difference? <\/p>\n\n\n\n

Having a clear division of outputs and outcomes is crucial here, and once you accomplish that, it becomes a lot easier to focus on the latter. <\/strong><\/p>\n\n\n\n

Why is it so important? <\/p>\n\n\n\n

Because we don\u2019t want to build a product just so we can introduce it to the market and be happy that the mission has been accomplished. We need to develop a solution that is going to solve <\/em>real problems, make people\u2019s lives easier, or help entertain them, etc. <\/strong><\/p>\n\n\n\n

This should be our primary goal \u2014 and not just to create a product with a set of features which look great but that do not provide any real value.\u00a0<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n


2. Empowered product team<\/h3>\n\n\n\n

If you want to develop your product in a holistic way, you need to have a truly empowered (and cross-functional) team that is able to create a working solution, both quickly and efficiently.<\/strong> <\/p>\n\n\n\n

And by empowered, I mean autonomous and self-sufficient enough to come up with solutions that will address any problems, since it\u2019s not the client\u2019s job to solve issues with the product. <\/p>\n\n\n\n

Everyone involved in product development roadmap<\/a>: from researchers to data engineers, to UX designers<\/a>, developers, and product and project managers<\/a>, etc. \u2014 should all work together like a single organism, focused on common interests and outcomes.\u00a0<\/p>\n\n\n\n


3. Product owner<\/h3>\n\n\n\n

It\u2019s easier to row when you have a steadfast navigator watching over the course, making adjustments whenever necessary, and coordinating movements. A good product owner serves as both a strategic guide and bridge between the business and technical sides of a project<\/a>. <\/strong><\/p>\n\n\n\n

Not having a product owner<\/a> is a huge problem for many tech companies and it often causes them to lose their way in the middle of development, forgetting the main idea and purpose behind what they are doing.<\/p>\n\n\n\n


4. Clear product goals<\/h3>\n\n\n\n

Product goals should be easily measurable over a certain period of time.<\/strong> <\/p>\n\n\n\n

So, instead of \u201cbuilding an easy-to-use and beautifully designed feature<\/em>\u201d, you may want to, for example, \u201cincrease conversion rates by X% among the target audience in the next X months<\/em>\u201d. It may be helpful to create a set of objectives and key results (OKR) in order to track what you need to accomplish.<\/p>\n\n\n\n


5. Relevant data<\/h3>\n\n\n\n

Data is king! That\u2019s why good research followed by in-depth quantitative and qualitative analyses are a must. We need to know as much as possible about our users, the external environment, and our competitors, as well as our business itself in order to create something that is truly valuable<\/strong>. <\/p>\n\n\n\n

You may, for example, build a more personalised experience, come up with a useful feature, or get rid of any functions that only confuse your users.<\/p>\n\n\n\n

Read more about:<\/strong><\/p>\n\n\n\n